diff --git a/django/contrib/contenttypes/models.py b/django/contrib/contenttypes/models.py
index eb6029e7d4..87316ae523 100644
--- a/django/contrib/contenttypes/models.py
+++ b/django/contrib/contenttypes/models.py
@@ -31,7 +31,7 @@ class ContentType(models.Model):
         ordering = ('name',)
         unique_together = (('app_label', 'model'),)
 
-    def __repr__(self):
+    def __str__(self):
         return self.name
 
     def model_class(self):