diff --git a/django/db/models/options.py b/django/db/models/options.py
index 9b3106f67e..e63a81c2d8 100644
--- a/django/db/models/options.py
+++ b/django/db/models/options.py
@@ -395,9 +395,11 @@ class Options:
             )
         return True
 
-    @property
+    @cached_property
     def verbose_name_raw(self):
         """Return the untranslated verbose name."""
+        if isinstance(self.verbose_name, str):
+            return self.verbose_name
         with override(None):
             return str(self.verbose_name)
 
diff --git a/tests/model_meta/models.py b/tests/model_meta/models.py
index 6da62be2ac..bc69d61a59 100644
--- a/tests/model_meta/models.py
+++ b/tests/model_meta/models.py
@@ -1,6 +1,7 @@
 from django.contrib.contenttypes.fields import GenericForeignKey, GenericRelation
 from django.contrib.contenttypes.models import ContentType
 from django.db import models
+from django.utils.translation import gettext_lazy as _
 
 
 class Relation(models.Model):
@@ -124,6 +125,9 @@ class Person(BasePerson):
     # GR fields
     generic_relation_concrete = GenericRelation(Relation)
 
+    class Meta:
+        verbose_name = _("Person")
+
 
 class ProxyPerson(Person):
     class Meta:
diff --git a/tests/model_meta/tests.py b/tests/model_meta/tests.py
index fe2f6e63da..7204a5e93a 100644
--- a/tests/model_meta/tests.py
+++ b/tests/model_meta/tests.py
@@ -222,6 +222,17 @@ class GetFieldByNameTests(OptionsBaseTests):
             opts.apps.models_ready = True
 
 
+class VerboseNameRawTests(SimpleTestCase):
+    def test_string(self):
+        # Clear cached property.
+        Relation._meta.__dict__.pop("verbose_name_raw", None)
+        self.assertEqual(Relation._meta.verbose_name_raw, "relation")
+
+    def test_gettext(self):
+        Person._meta.__dict__.pop("verbose_name_raw", None)
+        self.assertEqual(Person._meta.verbose_name_raw, "Person")
+
+
 class RelationTreeTests(SimpleTestCase):
     all_models = (Relation, AbstractPerson, BasePerson, Person, ProxyPerson, Relating)