diff --git a/django/core/management/__init__.py b/django/core/management/__init__.py
index 43598e2fb9..b68692d60a 100644
--- a/django/core/management/__init__.py
+++ b/django/core/management/__init__.py
@@ -149,6 +149,8 @@ class ManagementUtility:
     def __init__(self, argv=None):
         self.argv = argv or sys.argv[:]
         self.prog_name = os.path.basename(self.argv[0])
+        if self.prog_name == '__main__.py':
+            self.prog_name = 'python -m django'
         self.settings_exception = None
 
     def main_help_text(self, commands_only=False):
diff --git a/tests/admin_scripts/tests.py b/tests/admin_scripts/tests.py
index d90456ac13..b8bcea35f0 100644
--- a/tests/admin_scripts/tests.py
+++ b/tests/admin_scripts/tests.py
@@ -2223,3 +2223,7 @@ class MainModule(AdminScriptTestCase):
         cmd_out, _ = self.run_django_admin(['--version'])
         mod_out, _ = self.run_test('-m', ['django', '--version'])
         self.assertEqual(mod_out, cmd_out)
+
+    def test_program_name_in_help(self):
+        out, err = self.run_test('-m', ['django', 'help'])
+        self.assertOutput(out, "Type 'python -m django help <subcommand>' for help on a specific subcommand.")