diff --git a/django/__init__.py b/django/__init__.py
index 0fe274c537..6dba3bd691 100644
--- a/django/__init__.py
+++ b/django/__init__.py
@@ -2,7 +2,7 @@ from __future__ import unicode_literals
 
 from django.utils.version import get_version
 
-VERSION = (1, 10, 0, 'rc', 1)
+VERSION = (1, 10, 0, 'final', 1)
 
 __version__ = get_version(VERSION)
 
diff --git a/setup.py b/setup.py
index d9c9815574..26a19db04b 100644
--- a/setup.py
+++ b/setup.py
@@ -53,7 +53,7 @@ setup(
     },
     zip_safe=False,
     classifiers=[
-        'Development Status :: 4 - Beta',
+        'Development Status :: 5 - Production/Stable',
         'Environment :: Web Environment',
         'Framework :: Django',
         'Intended Audience :: Developers',