diff --git a/django/template/__init__.py b/django/template/__init__.py
index 9811a5649d..4f2ddfc8b3 100644
--- a/django/template/__init__.py
+++ b/django/template/__init__.py
@@ -479,7 +479,7 @@ class TokenParser(object):
                     while i < len(subject) and subject[i] != c:
                         i += 1
                     if i >= len(subject):
-                        raise TemplateSyntaxError, "Searching for value. Unexpected end of string in column %d: %s" % subject
+                        raise TemplateSyntaxError, "Searching for value. Unexpected end of string in column %d: %s" % (i, subject)
                 i += 1
             s = subject[p:i]
             while i < len(subject) and subject[i] in (' ', '\t'):