diff --git a/django/core/management.py b/django/core/management.py
index 01739f6e1f..c2f56eb676 100644
--- a/django/core/management.py
+++ b/django/core/management.py
@@ -1542,6 +1542,8 @@ def print_error(msg, cmd):
     sys.exit(1)
 
 def execute_from_command_line(action_mapping=DEFAULT_ACTION_MAPPING, argv=None):
+    from django.db import backend
+    
     # Use sys.argv if we've not passed in a custom argv
     if argv is None:
         argv = sys.argv
@@ -1652,7 +1654,7 @@ def execute_from_command_line(action_mapping=DEFAULT_ACTION_MAPPING, argv=None):
         if not mod_list:
             parser.print_usage_and_exit()
         if action not in NO_SQL_TRANSACTION:
-            print style.SQL_KEYWORD("BEGIN;")
+            print style.SQL_KEYWORD(backend.get_start_transaction_sql())
         for mod in mod_list:
             if action == 'reset':
                 output = action_mapping[action](mod, options.interactive)
diff --git a/django/db/backends/ado_mssql/base.py b/django/db/backends/ado_mssql/base.py
index 220331480b..6c24912e22 100644
--- a/django/db/backends/ado_mssql/base.py
+++ b/django/db/backends/ado_mssql/base.py
@@ -149,6 +149,9 @@ def get_pk_default_value():
 def get_max_name_length():
     return None
 
+def get_start_transaction_sql():
+    return "BEGIN;"
+
 def get_autoinc_sql(table):
     return None
 
diff --git a/django/db/backends/mysql/base.py b/django/db/backends/mysql/base.py
index 5767eaed51..4af4cdb0d6 100644
--- a/django/db/backends/mysql/base.py
+++ b/django/db/backends/mysql/base.py
@@ -194,6 +194,9 @@ def get_pk_default_value():
 def get_max_name_length():
     return 64;
 
+def get_start_transaction_sql():
+    return "BEGIN;"
+
 def get_autoinc_sql(table):
     return None
 
diff --git a/django/db/backends/oracle/base.py b/django/db/backends/oracle/base.py
index fd8c8dde14..90a601ace7 100644
--- a/django/db/backends/oracle/base.py
+++ b/django/db/backends/oracle/base.py
@@ -168,6 +168,9 @@ def get_pk_default_value():
 def get_max_name_length():
     return 30
 
+def get_start_transaction_sql():
+    return ""
+
 def get_autoinc_sql(table):
     # To simulate auto-incrementing primary keys in Oracle, we have to
     # create a sequence and a trigger.
diff --git a/django/db/backends/postgresql/base.py b/django/db/backends/postgresql/base.py
index 340fd54710..e5a7893cc7 100644
--- a/django/db/backends/postgresql/base.py
+++ b/django/db/backends/postgresql/base.py
@@ -169,6 +169,9 @@ def get_pk_default_value():
 def get_max_name_length():
     return None
 
+def get_start_transaction_sql():
+    return "BEGIN;"
+
 def get_autoinc_sql(table):
     return None
 
diff --git a/django/db/backends/postgresql_psycopg2/base.py b/django/db/backends/postgresql_psycopg2/base.py
index 654b31c6b8..cc67b306a9 100644
--- a/django/db/backends/postgresql_psycopg2/base.py
+++ b/django/db/backends/postgresql_psycopg2/base.py
@@ -129,6 +129,9 @@ def get_pk_default_value():
 def get_max_name_length():
     return None
 
+def get_start_transaction_sql():
+    return "BEGIN;"
+
 def get_autoinc_sql(table):
     return None
 
diff --git a/django/db/backends/sqlite3/base.py b/django/db/backends/sqlite3/base.py
index f2e602e17d..3f5c796843 100644
--- a/django/db/backends/sqlite3/base.py
+++ b/django/db/backends/sqlite3/base.py
@@ -163,6 +163,9 @@ def get_pk_default_value():
 def get_max_name_length():
     return None
 
+def get_start_transaction_sql():
+    return "BEGIN;"
+
 def get_autoinc_sql(table):
     return None